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عمومی::
سازمان بین المللی استاندارد
On a global scale, many international companies insist that suppli- ers, as a prerequisite for negotiations, meet quality standards set out by the Geneva- based International Standards Organization (ISO).
These quality requirements, referred to as ISO-9000 standards, were developed for the European Community
For instance, the Department of Defense employs ISO standards in its con- tract guidelines.
21Wade Ferguson, " Impact of ISO 9000 Series Standards on Industrial Marketing," Industrial Marketing Management 25
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